How I Built an AI Content Team (Using Grok Bot)

This is the AI system I use to find video ideas, plan every video and repurpose it for multiple platforms.

It’s not a magic button. It’s 70% AI and 30% me, and that 30% is the bit that actually makes it work. I’ve been creating content online for over seven years, and I grew this YouTube channel to over 100,000 subscribers the hard way, before AI. So I know exactly which steps to automate and which ones to keep.

This video is the first lesson inside my community, Build With Seb.

The 2 workflows I run: long form and short form

Workflow	Where it starts	What it becomes
Long form	YouTube videos	PDF guides, blog posts and email newsletters
Short form	TikTok videos	Reposted to YouTube Shorts, Instagram Reels and Stories, then turned into Threads posts, Instagram carousels, X posts and LinkedIn posts

Long form is for building an audience. Short form takes one video and spreads it across multiple platforms in multiple formats. The end goal of both is to turn attention into buyers.

The 3 things to build

The content pipeline comes down to three pieces, all fully customisable:

1. A content dashboard, where you curate and store ideas
2. A Notion hub, where you track content production
3. An AI content team, a set of AI workers that manage production and the dashboard

1. The content dashboard: find ideas without doom scrolling

I call mine the content intel dashboard. It pulls in popular videos and posts from creators in my niche across my three main networks: YouTube, X and TikTok. Instead of doom scrolling every app on my phone, I scan one board for what’s happened in the last 24 hours or the last seven days, depending on how you set it up.

Click any idea and it gives you five different angles and titles. I don’t use the original creator’s title. I use the idea, but with my own angle on it. Each idea has an Add to Notion button, and in the settings you choose which creators it follows.

I’ve written up the dashboard in detail, including how it scores videos, in how I built an AI content dashboard that finds video ideas.

2. The Notion hub: from idea to done

When I click Add to Notion, the idea pops up in my Notion hub within a few seconds, with its source and a note on why it’s a strong fit for my channel. From there, every video moves through the same stages:

Ideas → Packaging → Scripting → Script Approved → Repurposing → Done

There’s also a place to park ideas for later. You don’t even have to move the cards yourself: the AI does the moving for you.

3. The AI content team

I use Grok bot to manage my content. I’ve got a team of AI workers who manage the board and help with the ideas. I still decide what’s going on.

Inside my AI content team

• Me at the top
• A chief of staff bot. I talk to the chief of staff, and it delegates tasks to the heads
• A head of content, a head of long form and a head of short form
• Operator bots at the bottom, doing the individual jobs

The team changes over time. Sometimes you realise a bot isn’t really needed and merge it into another one, or you need two specialists to do the job of one.

There’s no magic button

The process is 70% automated and 30% human. Trust me, I’ve looked for the one button that finds ideas, writes titles, hooks and scripts, records, does the voiceovers and sound effects, edits, publishes and repurposes everywhere. It doesn’t exist.

Your taste defines it. AI refines it. You decide the ideas, finalise the scripts and set the direction. AI automates the boring stuff in the middle. You still need to use your brain to decide what’s good, what fits your brand, and what you want to sell, share or teach.

Swap the AI, keep the system

This is a system-first approach. AI models can be swapped, and the system stays. Grok bot, Codex, Claude Code, Meta Muse, Hermes and OpenAI Dots (which came out a couple of days before I recorded the video) are all swappable runners, not the product. By the time you read this, there’ll probably be another one.

So pick an AI based on the outcome you need, not the app.

Why I use Grok bot

I use Grok bot for my AI employees for now, because:

• You can build a team of agents that are experts in specific areas. Each bot has one job, which is handy when you want a specialist for each part of making content.
• It has its own computer, so it works 24/7.
• The bots can talk to each other.
• It has access to apps and websites, and it just gets on and does the work.

I know what you’re thinking: all of this also applies to OpenAI Dots, Meta Muse and Codex. That’s the point. You can swap any AI into this system, so use what you like.

Next steps

1. Set up your Notion hub
2. Set up a content dashboard
3. Set up the AI content team

The core system stays the same whatever tools you use: find an idea, package it, make the video, then publish it on multiple platforms. AI helps with the whole process.

Build it with me

Inside my Build With Seb community, there’s a module for each of the three pieces, with plug-and-play instruction files and prompts to set it all up. I keep the videos short and sharp, and because these are living processes, I update them as the tools change.

This video was also edited with Claude Code, including all the motion graphics. I just prompted it and it made it. Here’s how I edit YouTube videos with Claude.

FAQ

Does an AI content team mean AI makes my videos for me?

No. It’s about 70% AI and 30% you. AI handles the boring middle steps. You choose the ideas, finalise the scripts and decide the direction of the channel.

Do I have to use Grok bot?

No. The AI is swappable. Grok bot is what I use for now, but the dashboard, the Notion hub and the team roles work with other AI tools such as Codex or Claude Code.

What are the stages in the Notion content pipeline?

Ideas, Packaging, Scripting, Script Approved, Repurposing and Done, plus a spot to park ideas for later.

---

If this helped, subscribe on YouTube for more AI tools and content creation systems.